Listen to the Meta Reps? Or Nah?
Should Coaches and Course Creators Lean on Meta Reps? Here’s What to Know
If you’re running Facebook or Instagram Ads to fill your coaching programs or sell your courses, you’ve probably had a Meta rep reach out offering support. It’s tempting to think, “Finally, some inside help!” But before you jump in, it’s important to know exactly what Meta reps can—and can’t—do for you.
What Meta Reps Are Really Good At
Meta reps are specialists in the technical side of Facebook and Instagram Ads. Their main strengths include:
Fixing technical issues (like ad disapprovals, account restrictions, or billing problems)
Walking you through new features or platform changes
Answering questions about Meta’s advertising policies
If you ever find yourself stuck with a glitch or need an official answer about what’s allowed on the platform, a Meta rep is the right person to call. They can often get you unstuck faster than general support channels.
Where Their Advice Falls Short
Here’s the reality: Meta reps are not campaign strategists. They haven’t built high-converting funnels for coaching programs, nor have they tested creative angles or optimized for applications and sales. Their perspective comes from Meta’s internal playbook, not from hands-on experience working with coaches or course creators.
Some common issues when following Meta rep advice too closely:
Generic Campaign Setups: You might be encouraged to use broad targeting or automated campaigns that don’t fit your unique offer or audience.
Platform-First Recommendations: Their focus is often on what works for the platform at large, not necessarily what will get you more qualified leads or applications.
Limited Industry Context: They may not understand the nuances of attracting high-ticket coaching clients or selling digital courses.
When Should You Actually Use a Meta Rep?
Here’s when it makes sense:
You’re facing a technical roadblock (account issues, ad rejections, etc.)
You need clarification on a policy or want to ensure compliance
You’re interested in accessing new platform features or tools
For anything related to strategy—like crafting your ad messaging, building your funnel, or optimizing for conversions—it’s best to rely on experts who know the coaching and course creation space inside out.
How to Get the Best of Both Worlds
Use Meta reps for what they do best: troubleshooting and platform guidance.
Treat their strategic suggestions as general advice, not a custom plan for your business.
Validate any recommendations against your own results and what you know works for your audience.
Lean on practitioners and mentors who have a proven track record in the coaching and course creation industry for campaign strategy and optimization.
Final Thoughts
Meta reps are a helpful resource for technical support, but when it comes to building and scaling ad campaigns that actually fill your programs or sell your courses, trust those who’ve been in the trenches. By combining Meta’s technical guidance with real-world strategy from experienced advertisers, you’ll set yourself up for better results and fewer frustrations.
