Stopped boosting and hoping. We narrowed down a strategy that fit their budget of $55/day.
Launched high-quality videos with no expectation of them taking action. We built trust by providing top-tier information.
Added an ad retargeting sequence to make sure we stayed top-of-mind with our most engaged viewers
Offered them a freebie or low ticket offer to continue to build trust.
When we finally promoted the offer, the audience was excited, engaged, and ready to purchase.
Their total ad cost was $1700 and they generated over $25k in revenue within 30 days.
Leveraged their current data such as audiences, interests, demographics, and pain points.
Put no-brainer low-ticket offers in front of an audience that was ready to buy (again)
Once they purchased the lower offer, we presented an easy upsell for the audience. The upsell aimed to increase the average order value and take the ads from barely covering the ad spend to pure profit.
We took the offer that was already proven, and we put it directly in front of millions of potential buyers using paid ads. This took the heavy lifting off of the client and freed them up to focus on what they truly love to do.
Once they became a lead, we directed them to an upsell, no-brainer offer. Purchasers helped this client offset the new ad spend.
They generated $1471 in sales while only spending approximately $1800 on ads.
In the end, they generated over 1200 leads and only "spent" $329.